Video AI Tools

AI video tools can turn written content into videos, add captions automatically, or generate short clips from scratch. Below are five worth knowing.

CapCut

capcut.com — Free tier available

A complete video editor with AI-powered captions, background removal, text-to-speech, and templates — the most beginner-friendly option for short-form content.

  • Free plan: Yes, full editor with no watermark, up to 4K export on desktop
  • Paid plan: CapCut Pro from ~$10/month for cloud storage and premium effects
  • Best for: Social media creators making TikToks, Reels, and Shorts

Canva

canva.com — Free tier available

Adds AI video generation directly into Canva’s design suite — generate a clip and drop it straight into a presentation, post, or ad layout.

  • Free plan: Yes, limited monthly AI video generations at 1080p, no watermark
  • Paid plan: Canva Pro from ~$13/month for expanded generation
  • Best for: Creators already using Canva who want video without leaving the platform

Pictory

pictory.ai — Free trial available

Turns blog posts or scripts into short videos automatically — useful for repurposing written content into social clips without filming anything.

  • Free plan: Trial only, no permanent free tier
  • Paid plan: Paid plans required for ongoing use
  • Best for: Turning existing blog content into video, with minimal manual editing

Runway

runway.com — Limited free credits (one-time, not monthly)

A leading generative AI video tool — creates entirely new video scenes from text prompts and images, with a full editing suite including motion tracking.

  • Free plan: 125 one-time credits (not renewing), output watermarked
  • Paid plan: From ~$12/month for full access
  • Best for: Original AI-generated video clips and more advanced creative control

InVideo AI

invideo.io — Free tier available

Converts text prompts into full assembled videos using stock footage, voiceover, and transitions — good for automated marketing-style videos.

  • Free plan: Yes, limited AI minutes per week
  • Paid plan: From ~$25/month for expanded use
  • Best for: Fully automated marketing or explainer videos without filming